Building the Engine Behind Immortalis
In this end-of-year address to his inner circle, Mark Hamilton reflects on the origin story of Neo-Tech publishing, rejected by the world’s largest publishers, forced to become a business to reach the searchers of the world, and draws a direct parallel to the challenge now facing Immortalis. How do you drive a vision of immortality around the planet? The same way you drove Neo-Tech: by building a business engine around it.
Quick answer
What Is the Engine Behind Immortalis?
Hamilton learned decades ago that business is the engine that creates and disseminates values to the world. When Warner Publishing and Crown Publishing rejected the Neo-Tech Discovery out of fear, Hamilton’s family turned it into their own publishing business, and went on to sell over three million copies, reaching two million searchers worldwide.
Now, facing the same challenge with Immortalis, Hamilton is applying the same lesson: surround the vision of immortality with a business ecosystem that can fund and drive it across the planet. Combined with growth in citizenship, outreach to billionaires who want to live forever, and connections with chartered city-states and political allies, 2026 marks the year Immortalis shifts from vision to engine.
- ✓Business is the engine that creates and disseminates values, Hamilton learned this when publishers rejected Neo-Tech decades ago
- ✓Warner Publishing and Crown Publishing were afraid of Neo-Tech, it didn’t fit their ecosystem
- ✓Forced to become their own publisher, Hamilton’s family sold 3 million copies and reached 2 million searchers
- ✓Immortalis needs the same business engine, Hamilton is building a business ecosystem around the vision of immortality
- ✓Outreach to billionaires who want to live forever, they’re fighting a losing battle without the Prime Law
- ✓Connections with chartered city-states, free cities, and economic free zones worldwide
- ✓The 10-year plan: a land-based Immortalis that becomes the medical mecca of the world
- ✓In the future, everything will be free, and people will work for pride, joy, and the knowledge they’re helping mankind
The Origin Story: When the World’s Largest Publishers Said No
Hamilton takes the audience back to the late 1970s. His father, Frank R. Wallace, had just completed the Neo-Tech Discovery, originally titled Psychosex before Hamilton and his brother prompted the name change. At the time, the family had access to some of the largest publishers in the world: Warner Publishing handled trade paperbacks and Crown Publishing specialized in hardcovers.
They submitted the Neo-Tech Discovery expecting excitement. The response was the opposite: the publishers were afraid of it. It didn’t fit into their ecosystem or customer base. Hamilton compares it to two magnets repelling each other, instant rejection. Here they sat with years of foundational work and no path to the world.
That’s when Hamilton realized what had to happen. If the existing publishing industry wouldn’t carry Neo-Tech to the searchers of the world, they would have to become their own publisher. They had to turn it into a business. Because business is the engine that creates and disseminates values.
“Business is the ecosystem that creates and disseminates values. We had to become a business to reach the searchers of the world.”
The results vindicated the decision entirely. Over the decades, Hamilton’s publishing business sold over three million copies of large, expensive manuscripts and brought over two million searchers into the Neothink Society. Warner Publishing, Hamilton notes, would never have touched what they did. The rejection was a blessing in disguise.
The Billionaires Who Want to Live Forever
Hamilton reveals a specific outreach strategy for 2026: approaching the billionaires who have made curing death their highest priority. He describes them as their own inner circle, their own secret society. A simple internet search confirms it, the richest people in the world are pouring money into longevity research.
But Hamilton identifies a fundamental problem with their approach: they are fighting a losing battle. Trapped inside what he calls the anti-civilization loop, their longevity research faces the same regulatory suppression that killed the DuPont cancer cure and has held back every industry for decades. Good progress, Hamilton says, but it won’t happen within their lifetimes. Perhaps their children’s or grandchildren’s, but not theirs.
Immortalis offers these billionaires something no amount of money can buy within the existing system: a path to achieving immortality within their own lifetimes. And that, Hamilton says, is more important to them than even their businesses. Once one or two come aboard, the rest will follow, bringing enormous influence and resources to the project.
Hamilton points out a telling irony: Google’s founders, Sergey Brin and Larry Page, are part of the billionaire longevity circle. Yet Google Ads has canceled Hamilton’s advertising. The very people who most need what Immortalis offers are unknowingly blocking it. Hamilton sees this as a temporary obstacle, not a permanent one.
Chartered Cities, Free Zones, and Political Allies
Hamilton describes active outreach to people who have started chartered city-states, free cities, and economic free zones around the world. These are existing models of governance outside traditional nation-state structures, and they represent natural allies for a country built on the Prime Law.
On the domestic front, Hamilton points to the DOGE initiative (Department of Government Efficiency) as evidence that the political landscape is shifting. The people doing the legwork to reduce government bureaucracy are, whether they know it or not, moving in the same direction as the Prime Law. Hamilton sees exciting dynamics developing as these efforts accelerate.
A semi-autonomous jurisdiction within a host country that operates under its own governance framework, often with reduced regulation and independent legal structures. Several exist worldwide as economic free zones. Hamilton sees them as proof-of-concept for the Immortalis model, a new country built on the Prime Law with its own constitution.
Why Immortalis Needs a Business Ecosystem
Hamilton arrives at the central insight he has been developing in his daily thinking sessions. Everything they have done for Immortalis so far is valuable, the citizenship growth, the billionaire outreach, the political connections. But none of it provides what Hamilton calls an engine, a self-sustaining force that drives the vision forward with the relentless momentum of a profitable business.
He draws the parallel directly to the Neo-Tech origin story. Decades ago, they had an incredible body of literature with no way to get it to the world. The answer was business. Today, they have an incredible vision, Immortalis, the Prime Law, the cure for aging, with the same problem. The answer is the same: build a business ecosystem around it.
Hamilton is explicit about what this means. Immortality itself is not a business. But it needs to be enveloped by business dynamics that can generate revenue, create metrics, and pull his full focus into driving Immortalis forward. Without that engine, the vision sits on the side, something to work on when time permits. With it, the vision commands attention, resources, and unstoppable momentum.
Every great value needs an engine to reach the world. Neo-Tech needed publishing. Neothink needed education. Immortalis needs a business ecosystem. The vision is not the hard part, building the engine is.
Hamilton identifies specific angles he is exploring: Neothink University as a business model, leveraging decades of expertise in value creation, entrepreneurship, and business growth. The goal is to make the Immortalis ecosystem money-productive so it can reach even the darkest corners of the Earth, including third-world countries. You need an engine behind you to do that.
The 10-Year Vision: Land-Based Immortalis
Hamilton shares the longer-term vision: a land-based Immortalis that becomes the medical mecca of the world. Scientists and researchers from every country will be drawn to a jurisdiction where they can pursue breakthrough longevity research without running into regulations that turn them into criminals. Hamilton calls this the brain drain, the world’s best minds relocating to the one place that protects their work.
With that brain drain comes an economic boom. Hamilton describes a cascade: the geniuses arrive, breakthroughs accelerate, the economy surges, and costs drop toward zero as the pure capitalism phenomenon spreads across all industries. Fatal diseases are conquered. Cancer, heart disease, and aging itself are cured. Not in some distant century, within the lifetimes of people alive today.
Hamilton is careful about timelines. He uses a poker metaphor: if your wife is pressuring you not to lose, you push hands you shouldn’t push. The same applies to Immortalis. He won’t put unnecessary stress on timelines that could cause the wrong strategic moves. But privately, he tells his inner circle, he is hoping it takes far less than ten years.
Hamilton uses a poker metaphor to explain strategic patience: if external pressure forces you to chase hands you shouldn’t chase, you make the wrong moves. The same discipline applies to building a country. You play the cards right, even when urgency burns inside you. The stakes are too high for impatient mistakes.
The Beautiful Ecosystem: When Values Become Free
Hamilton revisits his vision of the beautiful ecosystem of business. In the current anti-civilization, money is the metric that drives enterprise. Businesses create and disseminate values, and profits are the engine. There is nothing wrong with that, it is how values reach people today.
But in the future, when Immortalis is land-based and the Prime Law has removed initiatory force, everything shifts. As people become universally wealthy and costs approach zero, the motivation for business transforms. People begin working for the spiritual feelings of pride, happiness, and the knowledge that they are helping mankind. Hamilton says he would love to give away all his books for free today, so that millions more could receive their values.
He connects this directly to the DOGE phenomenon: thousands of top professionals overwhelming Elon Musk with applications to work 80 hours a week for no pay. Doctors, lawyers, accountants putting their careers on hold to contribute a puzzle piece to a super puzzle that helps mankind. Hamilton says this is human nature, the deep desire to contribute to something larger than ourselves. In an Immortalis civilization, this becomes the norm.
What This Means for You
Hamilton addresses his audience directly: you are part of the inner circle. The first 700 citizens of Immortalis. As growth accelerates in 2026 and tens of thousands of Neothinkers are reached, you will be instrumental in integrating new citizens, helping them understand where Immortalis is headed and what it means for their lives.
The message Hamilton reads to his audience is the message going out to the wider world: a new country is forming right now. A country where everyone can become wealthy, healthy, and free. Where the ruling class cannot suppress your potential. Where the Prime Law protects the smallest minority, the individual. And where you can become a citizen without moving from where you live today.
The vision is not theoretical. The chartered city connections are real. The political dynamics are shifting. The business engine is being built. And the first step is the one Hamilton has been taking his entire life: turning a great value into a business that can carry it to the world.
When the world’s largest publishers rejected Neo-Tech, Hamilton built a business and sold three million copies. When the world’s existing systems block immortality, Hamilton builds a country. The pattern is always the same: business is the engine that carries values to the world.
Frequently asked questions
Related: Spreading Immortalis to world leaders, Mark Hamilton’s story, Immortalis: the great experiment, Land-based Immortalis.
What is Immortalis?
Immortalis is a new country being formed by Mark Hamilton, built on the Prime Law as its constitution. It aims to eliminate initiatory force, protect individual freedom, and create conditions where the geniuses of society can cure aging and death. Citizens can join without moving from their current location.
Why does Immortalis need a business ecosystem?
Hamilton learned from the Neo-Tech experience that great values need an engine to reach the world. Business creates and disseminates values. Without a business ecosystem, Immortalis remains a side project. With one, it gains the metrics, revenue, and momentum to drive the vision across the planet, including to third-world countries.
Who are the billionaires who want to live forever?
A group of the world’s wealthiest individuals who have made curing death their highest priority. Hamilton argues they are fighting a losing battle inside the anti-civilization: regulatory suppression prevents breakthrough longevity research from succeeding within their lifetimes. Immortalis offers the only path to achieving their goal.
What is a chartered city-state?
A semi-autonomous jurisdiction within a host country that operates under its own governance framework, often with reduced regulation and independent legal structures. Hamilton’s team is in communication with founders of existing chartered cities and economic free zones as potential models and allies for Immortalis.
What happened when publishers rejected Neo-Tech?
In the late 1970s, Warner Publishing and Crown Publishing rejected the Neo-Tech Discovery out of fear. Hamilton’s family turned it into their own publishing business, ultimately selling over three million copies and reaching two million searchers worldwide. Hamilton considers the rejection a blessing in disguise.
What is the 10-year plan for land-based Immortalis?
Hamilton envisions Immortalis becoming a physical, land-based country that serves as the medical mecca of the world. Scientists would relocate there to pursue longevity research free from regulatory suppression, creating a brain drain that triggers an economic boom and accelerates the cure for aging.